Advertisements are the mean used to attract favorable attention to the products, property or services by business establishments. It may also be used to promote ideas or projects. Advertising is an important industry in itself.
Most advertising agencies employ trained men or women to work for them. For working in advertisements, one needs to be trained in business management, economics and so on…they should know not only how much to spend but also where to spend. They study the service or the product thoroughly and decide whether public will accept it or not. They always try to find out as towhich product will appeal to the public at most. They make various strategies to attract the public towards their product. Sometimes they make use of salespeople. They go from door to door for getting their product known to the public.
Media like the radio, television, and video is used for advertising at a great extent. Computers have made the work of advertisements easier by preparing layouts for advertisements. Most of the advertisements are intended to sell some specific products.politics, government, and social services frequently use advertisements. Advertising helps to win the confidence of the people. It createsgoodwill and public awareness.
Newspapers and magazines carry a lot of advertisements. Printed matter sent through the mail is also used. Factors such as age, habits, and tastes are likely to be considered while making the choice of the advertisement. Comparative costs are also considered. a local newspaper does not charge more for advertisements. But a national magazine charges a lot. The old form of these advertisements used to be the shouting of a hawker or the merchant carrying his wares on the street. Various vendors follow different methods. When shops appear there are various symbols used to advertise the products. The arrival of a newspaper spreads the advertisement to all the parts of the city or town. Internet connections have spread widely advertising information to nations all over the world. Today advertisement get spread across the continents in a fraction of seconds. Generally good advertisements leads to a good product , which ultimately leads to profit.
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